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Shop premium range of fireplaces, fire pits
radiant heaters and furniture


New Statement Pieces

Ultimate Design

Because bioethanol is clean burning, EcoSmart Fire models do not need a chimney or a flue, or a utility connection – offering the ultimate in design simplicity and flexibility.

Learn More
  • Fueled by e-NRG Bioethanol

    e-NRG is specifically formulated to produce a vibrant orange flame.

  • Clean Burning

    Lose the chimney and the flue and keep the heat in - no smoke, no soot, no ash.

  • Indoor & Outdoor Fires

    Our extensive collection offers you unprecedented choice and is the perfect solution to any design or decor.

  • Efficiency Over 90%

    No flue or chimney means that the heat generated by the fireplace during combustion isn't lost up the chimney.

  • No Gas, No Electricity, no Flue

    Our ethanol burners are self-contained and require no gas or electrical utility connections - speeding up installation.

  • Quick and Easy Installation

    No flues or connection to utilities brings construction costs down and saves you time and money.

Best Sellers



EcoSmart Fire

Providing an alluring focal point when viewed from multiple vantage points, Flex Bay Firebox is ideal for commercial spaces like restaurant, bars and cafes, and residential settings where a focal point is needed.

30 Models
From £1,795.00
BK5 Ethanol Burner - Studio Image by EcoSmart Fire


EcoSmart Fire

Award-winning burner that sets a stylish standard for EcoSmart Fire design

  • stainless steel
From £1,395.00
Double Sided

Double Sided

EcoSmart Fire

Providing unobstructed views of EcoSmart’s flickering flame from both sides, Flex DB Firebox’s see-through design injects warmth and ambiance in two adjacent rooms.

23 Models
From £1,795.00
Wharf 65 Fire Pit - Studio Image by EcoSmart Fire

Wharf 65

EcoSmart Fire

Blending the simplicity of an outdoor fire pit with the functionality of a standalone table.

  • natural
  • graphite
  • bone
  • teak
From £4,845.00
Ark 40 Fire Pit - Studio Image by EcoSmart Fire

Ark 40

EcoSmart Fire

Natural hues, weatherproof materials and industrial design features combine to create an eco-friendly fire solution that is as striking as it is sustainable.

  • natural
  • graphite
  • bone
From £2,195.00
Gin 90 (Chat) Fire Pit - Studio Image by EcoSmart Fire

Gin 90 (Chat)

EcoSmart Fire

The warmth and aesthetic appeal of an open flame combined with the elegance and functionality of a cleverly engineered piece of fire furniture.

  • natural
  • graphite
  • bone
  • teak
From £5,445.00
Mini T Designer Fireplace - Studio Image by EcoSmart Fire

Mini T

EcoSmart Fire

The freestanding, portable Mini T is the robust solution for illuminating spaces and creating ambience.

  • stainless steel
From £1,545.00
e-NRG Bioethanol Fuel Bioethanol Fuel - In-Situ Image by e-NRG Bioethanol
e-NRG Bioethanol Fuel Bioethanol Fuel - Studio Image by e-NRG Bioethanol

e-NRG Bioethanol Fuel

e-NRG Bioethanol

High quality, clean burning fuel, specifically formulated for use in liquid ethanol fireplaces.

From £130.00

Part of MAD
Design Group

From product development to sourcing materials and manufacturing, packaging and logistics, sales and marketing, we live and breathe our brands with passion.

Learn More
  • 150K+ Installations

    Installations of our product in a diverse number of environments, we’re proud of what we’ve created.

  • Business Programs

    Exclusive benefits designed for the needs of our trade, commercial and retail partners.

  • 75+ Countries

    We’re well versed in shipping to all corners of the globe with 75+ countries under our belt.

  • Design Help

    1-on-1 expert consultation and ongoing support after the product installation.

  • 15+ Years

    Years of experience building up a network of awesome suppliers.

  • Guaranteed Satisfaction

    We stand behind our products with 180 days easy returns and 1-year warranty.

Trusted by World-Class Brands

How Can We

Step-by-step guidance to find the right solution for your needs, trade professional benefits, and ongoing support before and after your purchase.

Say Hello
  • Project Assistance

    From product selection, to material sourcing, and project reviews, our team is here to help.

  • Dedicated Support

    Our unparalleled support and versatile product range makes designing with fire simpler than ever.

  • 1-on-1 Screenshare

    Can't make it to our showroom? Book an online consultation with our team of specialists.

  • Business Programs

    Smart pricing, personalised support and unparalleled creative freedom.

  • Exclusive Pricing

    Enjoy exclusive discounts across our entire range of fireplaces and fire pits.