Install a Flex Fireplace
in hours, not days
Shop premium range of fireplaces, fire pits
radiant heaters and furniture
Ultimate Design
Flexibility
Because bioethanol is clean burning, EcoSmart Fire models do not need a chimney or a flue, or a utility connection – offering the ultimate in design simplicity and flexibility.
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Fueled by e-NRG Bioethanol
e-NRG is specifically formulated to produce a vibrant orange flame.
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Clean Burning
Lose the chimney and the flue and keep the heat in - no smoke, no soot, no ash.
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Indoor & Outdoor Fires
Our extensive collection offers you unprecedented choice and is the perfect solution to any design or decor.
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Efficiency Over 90%
No flue or chimney means that the heat generated by the fireplace during combustion isn't lost up the chimney.
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No Gas, No Electricity, no Flue
Our ethanol burners are self-contained and require no gas or electrical utility connections - speeding up installation.
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Quick and Easy Installation
No flues or connection to utilities brings construction costs down and saves you time and money.
Design Resources
Part of MAD
Design Group
From product development to sourcing materials and manufacturing, packaging and logistics, sales and marketing, we live and breathe our brands with passion.
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150K+ Installations
Installations of our product in a diverse number of environments, we’re proud of what we’ve created.
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Business Programs
Exclusive benefits designed for the needs of our trade, commercial and retail partners.
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75+ Countries
We’re well versed in shipping to all corners of the globe with 75+ countries under our belt.
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Design Help
1-on-1 expert consultation and ongoing support after the product installation.
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15+ Years
Years of experience building up a network of awesome suppliers.
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Guaranteed Satisfaction
We stand behind our products with 180 days easy returns and 1-year warranty.
Trusted by World-Class Brands
How Can We
Help?
Step-by-step guidance to find the right solution for your needs, trade professional benefits, and ongoing support before and after your purchase.
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Project Assistance
From product selection, to material sourcing, and project reviews, our team is here to help.
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Dedicated Support
Our unparalleled support and versatile product range makes designing with fire simpler than ever.
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1-on-1 Screenshare
Can't make it to our showroom? Book an online consultation with our team of specialists.
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Business Programs
Smart pricing, personalised support and unparalleled creative freedom.
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Exclusive Pricing
Enjoy exclusive discounts across our entire range of fireplaces and fire pits.